Citrix: Pimp My Drive Direct Mail

Direct Mail piece developed for Citrix to promote their range of desktop virtualisation software solutions to new and existing enterprise-scale clients. The key benefit of desktop virtualisation for enterprise is the ability to use the latest upgrades in software with older hardware, greatly reducing the cost to a business when renewing their technology solution. To convey this idea and what Citrix can offer, we developed a fun DM piece called 'Pimp My Drive' that gave the customer a set of stickers to give their old desktop computers a bit of a facelift and details on what a Citrix desktop virtualisation solution can do for their business.