Griffith University - Create What's Next

Campaign developed for Griffith University - ICT.

Griffith University - ICT
Create What's Next

A  campaign developed for Griffith University - ICT department (Information and Communication Technology). Undergraduate enrolment numbers where low due to many students chosing QUT (Queensland University
of Technology) as their first choice for IT based degrees.

Griffith University needed to increase awareness among undergraduates that their ICT courses where in fact leading the way with cutting edge research into areas such as artificial intelligence, software engineering and game design.

The solution was to illustrate the idea that as a student studying at Griffith University you are creating the future. With an ICT degree you effectively 'Create What's next'. A competition was developed which asked students to send in their ideas about the future of technology and communication via a minisite. The winning entry received a cash prize and the chance to develop their idea at Griffith University. The site also provided information on courses and a range of videos highlighting the innovative work taking place at the Univeristy.

The direction demonstrated that not only was the University an innovator but, more importantly, it took an interest in the ideas of their students.
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