Direct Mail piece created for Microsoft to promote the Surface Pro 3 for education.
Microsoft wanted to target schools and universities with a campaign that highlighted why the Surface Pro 3 is the perfect solution for teachers and students when considering a technology solution for the classroom.
The solution was to create a piece that highlighted the key features of the device and showcase the stories of schools already using the technology.
We created a life-size mockup of a Surface Pro 3 with an embedded video screen that, when opened, automatically played a series of videos of case studies and product feature videos.
The visual on the screen created the idea of a student report that has been reviewed by a teacher. Within the report you can see areas that have been marked with notes from the teacher. This highlighted the unique feature of the touch screen and pen that come standard with the device.