Unworry was a new brand campaign for NRMA Insurance which brought a fresh approach of optimism to a normally negative industry. While their competitors chose to focus on what could go wrong, NRMA Insurance chose to elaborate on the positive with the simple philosophy that when things do go wrong we are here to help, letting you focus on the good rather than the bad.
To illustrate this a series of television commercials where produced that focused on a single moment in time of
a persons life. Each situation lets the viewer share in the thing that makes them happy whether that be jumping on a trampoline or watching the local footy team. The moments are everyday common events that the viewer can relate to.