Queensland Government - Toward Q2

A campaign developed for the Queensland Government to promote and highlight a number of key initiatives for the development and prosperity of Queensland communities, families and children. The project named 'Toward Q2' was created to address a number if issues in the areas of health, education, economy and research with a vision to achieve a number of goals by 2020. The approach of the campaign was to highlight a number of individuals involved in each of the four key areas and create the feeling that these people are working for the greater good of the Queensland community. Each commercial starts with a dawn shot in four locations throughout the state creating the feeling of a new era for Queensland. We see these individuals getting up early, going through their morning routine, getting ready for work and interacting with their families. The approach gives us a glimpse into their lives and lets us see aspects of them familiar to us all.