Video produced for ResMed promoting the benefits of sleep therapy for patients suffering from sleep apnea and other related health issues.
Sleep apnea affects more than 3 in 10 men and 1 in 5 women, many of whom are unaware they have it. The key factor is disturbed sleep caused by air not flowing to the lungs which triggers the brain to wake you up long enough to take a breath. The side effects are tiredness that flows through to your ability to work, socialise and interact with your family.
The approach was simple; show the effects proper treatment will have on a patients life and their family. The video was shot early in the morning following the simple routine of a man and and his wife, getting ready to take their dog for a walk to the beach. The video highlights the simple things in life we take for granted but are missed by anyone suffering from sleep apnea.