A campaign developed to promote SBS World News and the programs change from 30mins to 1 hour. Events in the world affect us all and the communities we live among. Australia as a country is a melting pot of nationalities, cultures and religions so it makes sense that we should be people of the world when it comes to news and current affairs. In essence we should look at the world as home, not just Australia.
This thought was at the centre of the campaign from which the line 'News from home, if you live in the world' was developed. The campaign outlines a series of major events and topics happening throughout the world. The campaign line is then placed over each image creating the idea that international news is local news.