Brand campaign developed for Queensland based newspaper, The Courier-Mail. The idea was to illustrate the thought that we all have an opinion on the events that happen around us and in the world but in order to have an opinion you need to be well informed. The Courier-Mail wanted to establish itself has a leading source of information for Queensland and by doing so bring to light that people who read The Courier-Mail are well informed and therefore can provide a well informed opinion.
The campaign shows a range of people of various age, gender, culture and profession describing their views on a range of topics. Each ad focuses on the face of the person as you listen to their opinions. The line 'Have a View Everyday' appears as an end tag to conclude the ads.